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لماذا تفشل معظم برامج التدريب في مجال الموارد البشرية، وكيفية بناء برامج فعّالة؟
Companies spend billions on training every year. Most of it does not change behaviour. The problem is not the budget. It is the design. Every year, organisations worldwide invest over $340 billion in employee training. Yet most of this spending produces negligible results. Workers sit through generic workshops, return to their desks, and revert to…