What to Research Before a Job Interview

You’re excited about the role, but that excitement is tinged with the familiar questions: How much do I need to know? What will impress them? What if I miss something essential about the company or role? For global professionals—those who move between locations, manage cross-border teams or intend to relocate—interview preparation must include both career-focused research and practical international considerations. Preparing the right way turns uncertainty into confidence.

Short answer: Research the company’s strategy, the role’s measurable expectations, the interviewers’ backgrounds and the industry context — then translate that intelligence into a concise set of stories, questions and logistics you can use in the interview. Focus on three outcomes: demonstrating alignment with the employer’s priorities, showing your measurable value and confirming this is the right fit for your long-term career and mobility plans.

This article will walk you through a step-by-step research roadmap that blends career development with the realities of international movement. You’ll get frameworks for prioritising information, practical tactics to gather high-impact insights, templates for converting research into answers and a checklist to execute everything the day before and day of the interview. The objective is clarity: you will leave the interview confident that you presented the best version of your professional story and understood the implications of accepting a role across borders.

My message: Thorough, targeted research changes outcomes. When you research with strategy, you don’t just answer their questions — you guide the interview toward the decision you want.

Why Research Matters (And How It Shapes Outcomes)

From Qualification to Distinction
Most candidates who get interviews meet the baseline qualifications. What separates those who advance is evidence of alignment — demonstrating how your prior work solves their current problems and accelerates their priorities. Research allows you to translate abstract fit into concrete evidence: the metrics you’ll influence, the stakeholders you’ll partner with, and the immediate projects where you’ll contribute.

Reducing Risk for Both Sides
An interview is a conditional agreement. Employers reduce hiring risk when candidates can show clear understanding of the organization and the role’s challenges. You reduce risk for yourself by identifying red-flags — mis-aligned culture, unrealistic expectations or mobility limitations — before you invest weeks into a process or accept an offer that complicates your life abroad.

Turning Information into Influence
You’ll win interviews not by reciting facts, but by connecting them to proposals and questions. Research lets you propose realistic first-90-day priorities, ask informed questions that demonstrate business acumen and negotiate from a position of clarity about what matters most to the employer.

The Research Roadmap: What to Prioritise and Why

Begin with a hierarchy: the fewer, higher-value pieces of information you gather first. This prevents analysis paralysis and ensures your preparation focuses on what interviewers actually evaluate.

Priority 1 — Role & Expectations
Start by dissecting the job description into measurable expectations. Companies use job descriptions to screen for skills and duties; your job is to turn those duties into outcomes you can influence.

• Extract top 3-5 responsibilities from the posting and reframe them as outcomes (e.g., “increase product adoption by X%”, “reduce time-to-hire by Y weeks”).

• For each key responsibility, identify one past example where you produced a similar result or learned a transferrable approach.

• Note required tools, methodologies or certifications from the JD and plan how you’ll address any gaps honestly.

This is the highest-impact research because interviewers will measure you against these expectations.

Priority 2 — Company Strategy, Performance & Priorities
Understand where the company is heading and the operational context for the role. This includes business model, funding or financial health, strategic initiatives and recent news.

• Identify the company’s current strategic focus—growth markets, cost optimisation, product expansion or digital transformation.

• Search for recent press releases, leadership interviews, earnings reports (if public) and job postings that signal organisational shifts.

• Translate this context into how the role supports the strategy. For example: if the company is expanding into a new region, explain how your cross-border experience supports faster market entry.

Knowing strategy lets you align your answers to outcomes they care about now.

Priority 3 — Team, Interviewers & Stakeholders
You’re hired into teams, not just organisations. Know who you’ll work with and who will evaluate you.

• Find interviewers on LinkedIn and review their roles, tenure and content they share. Look for common professional language or projects you can reference.

• Map the likely stakeholders for the role: direct manager, peer functions, cross-functional partners and internal clients.

• Prepare two types of stories: contributions to your immediate team and examples of cross-functional influence.

This step humanises the process and supplies questions that build rapport.

Priority 4 — Company Culture & Values
Culture-fit is often a shorthand for predictability: can you work in this environment and thrive?

• Read the careers page, team bios and social media to see how they present culture. Pay attention to concrete indicators: leadership transparency, flexible work practices or visible celebration of learning.

• Use Glassdoor-style comments with caution—look for patterns rather than single opinions.

• Define your priorities for culture and identify whether the organisation’s signals align with them.

This helps you decide whether to accept an offer and frame your questions about day-to-day life in the role.

Priority 5 — Industry Landscape & Competitors
You should be conversant about market dynamics that affect the role and company.

• Identify the company’s primary competitors and the company’s differentiators.

• Note regulatory or macro-economic trends that could change priorities (e.g., new data rules, supply-chain disruptions).

• Consider how these forces change the role’s success metrics.

Showing macro-awareness demonstrates business maturity beyond technical competence.

Priority 6 — Practical Mobility & Compensation Considerations (For Global Professionals)
If relocation, work authorisation or tax issues matter for you (or the employer), research them early.

• Understand visa sponsorship policies for the company/region and whether remote-work across borders is permitted.

• Research typical compensation structures in the target location, including local taxes, social security contributions and relocation packages.

• Prepare questions to clarify mobility timelines, relocation support and any local compliance requirements.

These practical factors can alter whether a role is feasible; tackle them as part of your research, not as an afterthought.

How to Gather High-Impact Information: Sources and Techniques

Collecting information efficiently matters. Here are the tactics I use with clients to get accurate, high-value data without wasting time.

Corporate and Public-facing Sources
Company websites, investor relations pages and leadership interviews are primary. These present official narrative and strategic priorities. Read press releases and recent product announcements to understand where the company is investing.

Social Media and Content Platforms
LinkedIn profiles of hiring managers reveal recent projects, priorities and language they use—mirror that language in your responses. Twitter or industry blogs can reveal more candid takes on priorities. Use discretion: not every social post is a hiring signal, but themes that repeat are meaningful.

Job Postings and Nearby Roles
Other job ads from the company can reveal how a division is growing and what complementary capabilities they seek. Look at roles that will interact with the job you’re applying for—this helps you see dependencies and collaboration needs.

Regulatory Filings and Financial Statements
For public companies, earnings calls and 10-Ks/annual reports reveal long-term strategy and risks. Even a quick scan can show whether the company is investing in R&D, cutting costs or entering new markets.

Network Intelligence (Informational Interviews)
Reach out to current or former employees for a short informational conversation. Prepare 3 focused questions and respect their time. Ask about team dynamics, onboarding and leadership style. If you don’t have direct contacts, your alumni network or industry Slack groups may help.

Candidate Experience and Interview Insights
Forums and interview-review sites can reveal process expectations and common question types. Use these cautiously and look for patterns across multiple sources.

Practical Mobility Research
Government immigration websites and official embassy pages for visa info. Compensation benchmarking tools and local expat resources help estimate cost-of-living and tax impacts. Reach out to relocation professionals or HR specialists in your network for specifics.

Turning Research into Interview Answers: Frameworks and Tactics

Research without structure leads to scattered answers. Use frameworks to convert data into deliverable stories and proposals.

The StoryBank Method
Create a short StoryBank—5–7 concise examples you can adapt to multiple questions. Each story should include:

• Context: 1-2 sentences

• Objective: the measurable goal

• Action: what you personally did

• Result: quantifiable outcome and its impact

• Relevance: one line tying it to the role you’re interviewing for

Keep each story to ~45–60 seconds when spoken. Practice delivering them until they feel natural.

The Outcome Proposition
For each major responsibility identified in your role-analysis, write a two-sentence outcome proposition:

“In the first 90 days I would focus on X to achieve Y, because that aligns with Z.”
Use your research to define X, Y and Z (strategy, metric and rationale).

This helps you answer “What would you do in your first months?” with clarity and credibility.

Translating Strategy into Questions
Research gives you the right to ask better questions. Convert strategic insights into inquiry:

• If they’re expanding internationally: “What are your current go-to-market priorities in [region], and which partners do you expect the new hire to engage?”

• If they’ve raised funding: “What milestones are tied to the latest funding round, and how will this role contribute to delivering them?”

Questions like these both inform you and impress interviewers.

Preparing For Behavioural and Technical Rounds
Use your StoryBank to handle behavioural questions and gather sample technical problems or case-studies relevant to the role. For technical interviews, rehearse with the exact tools and platforms listed in the job description.

Negotiation Intelligence
Your research on compensation benchmarks and mobility costs informs negotiation strategy. Collect at least three data-points for the role in that market (industry averages, competitor offers and living-cost conversions) before any salary discussion.

Synthesis and Practice: Turning Hours of Research Into Ready Responses

Research is only useful when integrated into what you will actually say. Allocate time to synthesise and rehearse.

One-Page Cheat Sheet
Condense your findings into a single page framed for quick reference during final prep. Include:

• 3 company priorities

• 3 role outcomes

• 5 StoryBank entries

• 3 strategic questions to ask

• 2 red flags to investigate

Review this cheat sheet the morning of the interview to prime your memory.

Mock Interviews with Focused Feedback
Practice aloud and record mock interviews focusing on delivery, clarity and pacing. If you want guided preparation, I offer one-on-one coaching to convert research into persuasive narratives; many professionals find that a short discovery conversation accelerates clarity. If you prefer structured self-study, a targeted course can systematise your practice and give you reusable templates.

The Practical Logistics: Day-Before and Day-Of Execution

Preparation falls apart if practical details are ignored. Below is a concise checklist you can use the day before and day of the interview.

Research Priority Checklist

1. Re-read the job description and align each bullet to a StoryBank example.

2. Review the company’s latest announcement or press release and update your outcome propositions.

3. Scan LinkedIn profiles of interviewers to identify one connection point.

4. Test technology (platform, camera, internet) and have a backup plan.

5. Prepare printed copies of your resume and a one-page accomplishments sheet (for in-person).

6. Prepare three strategic questions and one red-flag clarification to ask at the end.

Interview Day Essentials

• Bring confidence, a calm pace of speech and your one-pager.

• Dress aligned to the company’s culture and ensure a distraction-free background for remote interviews.

• Be prepared to ask logistical questions about relocation, visa sponsorship and timelines if mobility is relevant.

Handling Remote Interviews and Technical Hurdles

Remote interviews are now common and require additional technical research.

Platform Readiness
Identify the platform (Zoom, Teams, Google Meet) and complete a full tech-check. Install updates, join a trial meeting to test audio & video, and confirm your default device settings. If your connection is unreliable, prepare a hotspot or phone backup and communicate this contingency proactively at the start of the call.

Environment and Visual Framing
Choose a neutral, well-lit space. Frame your camera at eye-level and check background for professionalism. For international candidates joining across time-zones, confirm the meeting time clearly and mention your time-zone in calendar invites.

Handling Interrupted Connections
If the connection drops, pause, reconnect and briefly summarise where you were in the answer. This reduces interruption fatigue and restores flow.

International Considerations: Mobility, Compensation and Legal Issues

When global mobility is part of the picture, your research must cover legal and financial realities.

Visa and Work Authorisation
Identify whether the employer has a history of sponsorship or relocation support. If the job posting doesn’t specify, ask HR or the recruiter directly. Know common processing times and whether interim employment alternatives exist (e.g., remote start, contractor arrangement).

Compensation and Cost of Living
Nominal salary figures mean different things across regions. Use local compensation benchmarks and cost-of-living adjustments to translate offers into comparable terms. Include relocation allowances, temporary housing and tax equalisation in your calculations.

Tax and Social Security
If you’ll be employed in-country, local tax rules and social security can significantly affect net income. Research whether the employer offers tax assistance or a tax equalisation policy for expatriates.

Cultural Integration and Work Practices
Research common workplace norms in the country/region—decision-making speed, hierarchy, communication style—and prepare examples demonstrating cross-cultural adaptability. Ask interviewers about expectations for local presence versus remote-work flexibility.

Common Research Mistakes and How To Avoid Them

Mistake: Over-collecting trivia rather than high-impact items.
Fix: Use the Research Roadmap priority list and limit deep dives to top priorities.

Mistake: Focusing on company culture slogans rather than observable behaviours.
Fix: Look for concrete indicators like working hours, mention of mentorship programmes or examples of cross-functional projects.

Mistake: Fuzzy metrics.
Fix: Convert responsibilities into outcomes with clear metrics and practice stating anticipated results.

Mistake: Neglecting interviewer backgrounds.
Fix: Spend 10-15 minutes reviewing LinkedIn to find credible connection-points you can mention naturally.

Mistake: Waiting until the final stage to ask about mobility and legal constraints.
Fix: Include mobility questions in early conversations when geography is relevant so both sides save time.

Using Your Research in the Interview: Scripts and Phrases That Work

Adopt language that is concise, confident and evidence-based. Examples of high-impact phrases:

• “Based on your recent product launch, a priority in my first 90 days would be X, which I’d measure by Y.”

• “I noticed your team recently expanded into [region]; I’ve worked with similar markets and would prioritise [action] to accelerate adoption.”

• “From my experience in [skill], I can reduce [metric] by [percentage/timeframe], and here’s a quick example.”

These lines convert research into value propositions.

Tools and Resources to Speed Your Research

If you prefer structured templates and templates for your StoryBank, there are ready-made resources that save time and ensure consistency. For example, many professionals use intermediary tools and targeted courses to systematise their practice and capture evidence-based stories. If you’d like plug-and-play templates for resumes and cover-letters to align with role research, you can download free resume and cover letter templates that speed preparation and ensure your materials reflect the language you’ll use in interviews. For hands-on skills training and scenario practice, consider a structured career-confidence course that guides you through converting research into interview performance using coached exercises and templates.

If your timeline is tight or you want one-on-one help translating research into a clear interview strategy, many professionals find a short coaching conversation helpful when they’re preparing for a pivotal interview. Booking a free discovery call can help you build a personalised roadmap focused on your career and mobility goals.

Post-Interview: Using Research to Follow Up and Evaluate Offers

The work continues after the interview. Use your research to write targeted follow-ups and assess offers intelligently.

Thank You Note That Reinforces Fit
Send a concise thank-you email within 24 hours that does three things: reiterates a core qualification tied to the role’s priorities; references a specific point discussed; and proposes a next step or offers a clarifying question.
For example: “Thank you for discussing product expansion in EMEA – I would prioritise market research to identify the top three channels, and I welcome the opportunity to share a 30-60-90 plan if helpful.”

Evaluating an Offer with Your Research
Compare the offer to the expectations you documented in your one-pager. Check whether proposed responsibilities, compensation, mobility support and timelines match the context you uncovered. If discrepancies exist, use your research as the basis for constructive negotiation: cite comparable data and restate the outcomes you will deliver.

Revisions and Templates
If you need to refresh your resume or cover letter to reflect lessons learned in interviews, download and adapt free resume and cover-letter templates that match the tone and priorities of the roles you’re pursuing.

When to Ask For Help: Coaching, Courses and Templates

If you repeatedly pass screening but falter in interviews, or if mobility complexities are stalling offers, a focused intervention speeds progress. One-on-one coaching translates your research into a bespoke interview script and negotiation strategy. For professionals who prefer self-directed learning, a structured course that blends behavioural practice with mobility planning can accelerate results.

Accelerate your interview preparation with a structured career-confidence course that teaches both the mindset and mechanics of high-stakes interviews.

If you want immediate, practical templates to polish your documents before a big interview, the free templates mentioned above will save time and keep your materials aligned with your research.

For individualised help mapping research to a clear career and mobility roadmap, schedule a one-on-one discovery conversation to clarify your priorities and action steps.

Conclusion

What to research before a job interview is not a long checklist of trivia; it is a focused strategy that turns information into influence. Prioritise role expectations, company strategy, stakeholder context and mobility realities. Convert that intelligence into a concise StoryBank, an outcome proposition for the first 90 days and a short one-page cheat-sheet you can use right before the interview. Practice those stories in mock interviews, test your technology if remote and follow up with researched, strategic thank-you messages.

Ready to build a personalised roadmap that blends career growth with global mobility? Book your free discovery call to clarify priorities, align your interview strategy, and create an action-plan that moves you forward.

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