Who Owns Puttery? – Tracing the Ownership of the Trendy Home Comforts Brand

Blending creativity, play, and luxury, Puttery has redefined how people experience mini-golf. What was once a simple pastime has evolved into an immersive social destination, combining sport, style, and sophistication. Each Puttery venue brings together artful design, gourmet dining, and interactive fun, creating a space where entertainment meets elegance.

But who actually owns this rapidly growing brand? The answer lies with Drive Shack Inc., a company at the forefront of golf-inspired entertainment. Together with strategic investors and high-profile partnerships, Puttery has transformed from a clever idea into a powerhouse of experiential leisure.

Key Takeaways

• Drive Shack Inc. is the parent company behind Puttery.
• The brand transforms traditional mini-golf into an upscale, social entertainment experience.
• Leadership, celebrity partnerships, and innovation drive Puttery’s success and expansion.

Ownership and Corporate Structure

Drive Shack Inc. – The Parent Company

Puttery is owned and operated by Drive Shack Inc., a U.S.-based entertainment and leisure company. Known for its modern golf venues and social lounges, Drive Shack has diversified its portfolio to include next-generation golfing experiences, with Puttery as its flagship innovation.

The company’s mission is to reimagine how people engage with golf — making it inclusive, interactive, and social rather than purely competitive. Through Puttery, Drive Shack Inc. combines hospitality, design, and technology to attract younger audiences who crave experiences over traditional recreation.

Strategic Partnerships and Investors

A key factor in Puttery’s rise has been its strategic partnership with professional golfer Rory McIlroy. Through his investment vehicle, Symphony Ventures, McIlroy became both an investor and brand ambassador, lending his global influence and passion for innovation in sports entertainment.

This collaboration helped Puttery gain credibility in the sports world and positioned it as a premium lifestyle experience rather than just another mini-golf venue.

Leadership and Management Vision

Behind Puttery’s growing success is a leadership team that blends hospitality expertise with forward-thinking strategy.

• Hana Khouri, CEO of Drive Shack Inc., has spearheaded Puttery’s national rollout and refined its business model to prioritize customer experience.
• Wes Edens, Chairman and influential investor, provides the financial vision and strategic oversight that drive the brand’s expansion.

Under their leadership, Puttery has become a benchmark for modern social entertainment — appealing equally to families, corporate groups, and young professionals.

Financial Growth and Expansion

Puttery’s financial journey reflects steady confidence from both investors and consumers. Early funding rounds raised millions, supporting expansion into major U.S. cities such as Dallas, Charlotte, Washington D.C., Miami, and Orlando.

Each venue operates as a high-end entertainment destination, combining luxury design with gameplay and upscale hospitality. Future expansion plans aim to establish a footprint in New York, Las Vegas, and international markets, showcasing Puttery’s ambition to become a global lifestyle brand.

The Puttery Experience

1. Immersive Mini-Golf with a Twist

Puttery revolutionizes mini-golf by transforming it into a multi-sensory journey. Courses are crafted with imaginative themes — from sleek libraries to rustic lodges — creating environments where every hole feels like a new adventure.

2. Premium Dining and Cocktails

Each venue features a full-service kitchen and bar offering craft cocktails, gourmet bites, and seasonal menus. The combination of social gaming and fine dining appeals to those who seek a complete night-out experience rather than a quick round of golf.

3. Events and Private Spaces

Puttery’s venues double as event spaces, hosting corporate gatherings, parties, and social celebrations. The concept of competitive socializing — where guests enjoy friendly competition in a relaxed setting — has become a key trend driving the brand’s popularity.

4. Technology and Innovation

Puttery integrates automated scoring systems, digital leaderboards, and immersive lighting to enhance gameplay. The blend of entertainment tech and hospitality sets it apart from traditional mini-golf chains.

Market Position and Competitors

In a market dominated by entertainment giants like Topgolf, Puttery differentiates itself through boutique experiences and luxury aesthetics.
While Topgolf focuses on large-scale driving ranges, Puttery emphasizes intimate, design-led venues centered around storytelling and social energy.

This focus on experiential design allows Puttery to attract a diverse demographic — from millennials seeking interactive nightlife to families looking for creative recreation.

Community Engagement and Brand Identity

Puttery’s identity extends beyond fun and games — it embodies creativity, connection, and community. The brand frequently supports local charities, promotes wellness initiatives, and aligns its activities with Drive Shack Inc.’s sustainability goals, emphasizing health and environmental responsibility.

Puttery’s brand image is equally vibrant online. Its strong social media presence, event marketing, and influencer collaborations ensure a consistent narrative of playful sophistication — making it a top choice for lifestyle enthusiasts and trend-conscious consumers.

Conclusion

So, who owns Puttery? The answer is clear — Drive Shack Inc., backed by a team of visionary leaders and investors like Rory McIlroy, is the creative force behind this dynamic brand.

Through strategic leadership, innovation, and design excellence, Puttery has elevated mini-golf from a casual pastime into an immersive social experience that blends fun, food, and fantasy.

Whether you’re competing with friends or simply soaking in the ambiance, Puttery represents a new era of leisure — where entertainment meets artistry and play is redefined for the modern age.